Friday, June 27, 2014

Facebook Reveals They Secretly Manipulated Emotions Of Thousands Of Users

emotion, emotional contagion, facebook, manipulate, National Academy of Sciences, social network, Zuckerberg
Facebook has revealed that they conducted tests on how the emotions of thousands of users could be manipulated.

In a new study published in The Proceedings Of The National Academy Of Sciences, Facebook scientists say they manipulated the content seen in the news feeds of more than 600,000 users.

They tweaked the content so that users would see positive and negative terms, then analyzed posts from those users over a week to see how their emotional states were affected.

Facebook discovered that the manipulation worked, and that tweaking the content had an effect.

The paper, who lists as an author Adam D. I. Kramer of the Facebook “Core Data Science Team,” describes the result as “Experimental evidence of massive-scale emotional contagion through social networks.”

The study results are on the Proceedings of the National Academy of Sciences of the United States.

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